The business of hype: why so many fashion brands are now doing “product drops”

The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues, by Connor Beck, Latitude

The business of hype: why so many fashion brands are now doing “product  drops”

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The business of hype: why so many fashion brands are now doing “product  drops”

The business of hype: why so many fashion brands are now doing “product drops”

The business of hype: why so many fashion brands are now doing “product  drops”

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